by Erik Jul

Is there room for a “Business Insight” in the profession of Business Analysis?

We are trained and practiced in the skill and art of analysis: Ishikawa diagrams, process flow diagrams, value-chain mapping, and a host of other techniques.

Used effectively, the tools and trade of a Business Analyst help to uncover problems and potential solutions, often methodically and with considerable, well, analysis.

Complementary approaches invoke imagination. Role-playing games, personas, brainstorming, mind mapping, and other creative activities can cultivate clarity and novelty.

And then there’s the “Aha!” moment, Newton’s apple or the displaced water in Archimede’s bath. Eureka!

Modern neuroscience, using electroencephalography (EEG), functional magnetic resonance imaging (fMRI), and well-structured experimentation can now document brain occurrences associated with insight including gamma wave bursts of 40 Hz.

Researchers and authors John Kounios, Ph.D., of Drexel University, and Mark Beeman, Ph.D., of Northwestern University, outline their findings in The Eureka Factor, Aha Moments, Creative Insight, and the Brain (New York: Random House, 2015), calling the gamma wave burst “the spark of insight” (p. 71). The gamma wave burst is associated with the linking of mental maps–the creation of new neuronal pathways–and seems to provide the energy necessary to both bind these new pathways and bring the associated insight to consciousness.

The implications, which I will explore in a future blog, are exciting. Can we encourage insight, and if so, how? Do analysis and insight affect each other? What’s a Business Analyst to do?

Meanwhile, think back on those times when, in a flash, an idea seemed clear, a solution suddenly appeared, and brilliance was yours if even for a moment.

These are your Aha! moments, and they might be the fastest way to revise quickly!