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How to Synthesize the Business Analysis Competencies

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Business Analysis Competency

Rapid JAD provides a practical solution for how a Business Analyst can quickly master the organization and synthesizing of large amounts of information provided by stakeholders.

When you look over the IIBA Business Analysis Competency Model there are a large number of competencies and tasks. Below is one pair from each major section which brings home the point that one needs good practical processes.

1.  Category – Business Analysis Planning and Monitoring

Task: Plan Requirements Management Process
Competency: Identifies and communicates risks and issues that may require changes to plan or scope

2.  Category – Elicitation

Task: Document Elicitation Results
Competency: Captures information provided in elicitation sessions

3.  Category – Requirements Management and Communication

Task: Maintain Requirement for Reuse
Competency: Organizes and maintains requirements for reuse

4.  Category: Enterprise Analysis

Task: Defines Business Need
Competency: Identifies and defines business needs

5.  Category – Requirements Analysis

Task: Organize Requirements
Competency: Organizes and Synthesizes large amounts of information provided by stakeholders

6.  Category – Solution Assessment and Validation

Task: Allocate Requirements
Competency: Allocates stakeholder and solution requirements among solution components to maximize business value

Just the six above can seem overwhelming, let alone the entire competency model!  And while the competencies are defined, how one becomes proficient or implements a task is not. This is because businesses and jobs in Business Analysis can vary greatly.

This is why we have developed the Rapid JAD principles, to provide practical methods, which when followed, will push aside many of the pitfalls a Business Analyst can run into while performing their tasks and mastering their competencies.

The Rapid JAD team has years of practical experience in government, nonprofit, and private sectors in numerous industries. We would love to hear from you. Let us know what your experience has been as you implement the principles and master the world of Business Analysis competencies.

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Content Management Document Management Engagement Management Rapid JAD Time Management

Rapid JAD in Pictures

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by Erik Jul*

capture-now
Capture Now. No time is better, and certainly not later.

document-once
Document once. Don’t do the work multiple times. Whose got the time?

visible-to-all
Visible to all. Everyone has to see. Why? They might have more perfect knowledge, opinions, suggestions, have approval authority, or just need a sense of comfort.

revise-quickly
Revise quickly. With all best efforts, you might get close to a final, correct, and complete artifact. But don’t count on it. Just change it as quickly as possible.

Rapid JAD really is simple. Execution is the key: decide (it starts with you), implement (start somewhere, but just start), adjust (learn as you go), practice (build the Rapid JAD habit), multiply (share the revolution and bring others along with you).

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Content Management

Increase Traffic to Your Website and Love the Results (7 principles you need to know)

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Search Rank Increasing

Do you want more visitors to your website? You can spend a lot time and money writing and creating content, but:

  • What good is a website which nobody sees?
  • What good is a website visited by school children when the people you want to attract are busy mothers?
  • What good is a website which does not enhance company objectives?

Writing with purpose is the trick to increasing organic search engine rankings.

High search rankings. More people visiting your website. These are things that will make you love writing.

Below are the seven basics you need to have down as you write content for your web page.

  1. Page Content

As content is written and created these three things should be kept in mind:

  • Target Audience
  • Purpose of the Content
  • Key Messages

If your company has not yet identified these three items, make this a high priority. Print these out and have them available as your write the content for your page.

  1. Search Strings

Identify two likely search strings that someone from your Target Audience will enter into a search engine when they are looking for the content on you are writing. This needs to be answered prior to writing/creating the final page copy. The answer to this section directs content for the rest of the page.

  1. Titles

Brainstorm by writing down your ideas, then mark the one you want to go with. This will allow you to look back a later time and see the ideas you had. The first part of the page Title displays in the browser tab. This helps a user who has multiple tabs open to identify the one they want.  Additionally, the title should contain words from the Search Strings you identified if not the entire string itself.

We recommend using a Headline Analyzer such as the one at CoSchedule,  http://coschedule.com/headline-analyzer

  1. Descriptions

Descriptions are often used as part of the search results page from a search engine. Description tells the user what is on the page and why they want to follow this search result link. Text in the description should contain words from the Search Strings you identified if not the entire string itself.

Description is placed in a meta tag on your page. You can see this on most web pages by looking at the page source and searching on “description.”

  1. Content

In addition to communicating to the Target Audience the Purpose of the Content and Key Messages, the content should also use words from the Search Strings as appropriate. Do not sacrifice good content by repeating words from the Search Strings, but where appropriate make use of those words rather than other synonyms. And of course you want content that is useful to your Target Audience. Content they want. Content they want to come back again to see. Content they want to Bookmark or add to their Favorites.

  1. Content Headings

As you write content for the page, content headings should contain words from the Search Strings if not the entire string itself. In Microsoft Word headings are available as a selection: Heading 1, Heading2, etc….

Typically, the main heading is the first thing you see in the page content area.  Sub-headings are topics related to the heading, breaking the heading into parts. Below is an example for protective dogs.

Protective Dogs for Your Family (Heading 1)

Doberman Pinscher (Heading 2)

The Doberman Pinscher, or Dobermann, or Doberman, is a medium-large breed of domestic dog of the mixed-breed category originally developed around 1890 by Karl Friedrich Louis Dobermann, a tax collector from Germany. Wikipedia

German Shephard (Heading 2)

The German Shepherd is a breed of medium to large-sized working dog that originated in Germany. The breed’s officially recognized name is German Shepherd Dog in the English language, sometimes abbreviated … Wikipedia

  1. Picture Alt Text

For each picture on your page describe in a sentence or two what the picture is about. Descriptive words that tie the picture to the page Content are needed and if you also make use of words in the Search String, that is a bonus.

Summary

Following these seven principles will increase your page ranking. If you are improving an old page, then be sure to capture the current search ranking. Then, 60 days after you have modified your page using the 7 principles above see how the ranking has changed. As more visitors are able to find your page you are sure to love the results.

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