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How to Increase Your Shares and Click-Through

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How to increase your shares and click through. An example of CoSchedule's Headline Analyzer

Building quality content and creating consumer appeal to reach your target market takes a new mindset. These five takeaways help in a world of social marketing: Topic, Title, Graphic, Lead Paragraph, and Content.

As Erik Jul points out in I Don’t Like to Write, it is fun having written! But even if you have written, it is no good having a site nobody visits. This post is a follow-on to, Increase Traffic to Your Website and Love the Results, because I am passionate about marketing, social, and the web.

The Topic

  1. Topic: This is the first thing to identify. What do people want to read? Want to know about? Want to Share? And most importantly which of the above answers is a topic you want to write about? Writing is always better when you like and want to write about a topic. With these questions answered you have a topic.

The Social Post

The next three items are new and go together because they are picked up by social sites when posting a URL. On social sites, people will share, re-post, and re-tweet regardless of content. They do this because they like what is communicated in the post itself. This might not have been as important in the past, but times they are a changin.

  1. Title: When creating a title, ask yourself, is it a good title? Is the title catchy? Is the title shareable? Additionally, you can now rate your Title on CoSchedule’s Headline Analyzer, to get another thought on the value of your title. Let’s look at rating from a recent popular in your network list from Twitter.
  2. Graphic: All posts, topics, or web pages need a good graphic. Create a graphic which is related to your topic and one which is interesting. Ask yourself, is it catchy? Is it shareable? Whenever I am out and about I take pictures. Pictures of all kinds of items. Now I have these available to use. And do not forget Memes, graphics with text on top, as people love to share memes.
  3. Lead Paragraph: The first paragraph is picked up by social sites when you provide the page URL. This paragraph, in conjunction with the Title and Graphic may be the only thing people read as they may not follow the link to your content. Make your lead paragraph something people will want to share all on its own. Convey the worthiness and message summary of your topic in the lead paragraph.

And Then There is Content

  1. Content: This has been important for the past decade as a way to increase page rank on search engines. People do want good content. If you desire people to come back to your site, good content is a must.
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By Greg Swearingen

Greg Swearingen’s been designing and building business applications for over 19 years and providing training for over 28. Applying his skill from the early days of Netscape Navigator to today's mobile environment he stays up on the best of the best. While having designed and developed numerous software systems over the years, he is most proud of the award received for software developed and used to help those deployed during Operating Iraqi Freedom and Operation Enduring Freedom. Greg continues to develop, train, and he tweets @gergnotes.